We’ve all done it. You are on a website looking for information, or you’ve signed up on some social media site and there are display ads on the left, on the top, on the bottom and interwoven throughout the pages. And, yet, you can somehow, for the most part – ignore them. Add to that…
As most people on planet earth now know, Ben Affleck has been recently cast as the “Man of Steel” Batman. The outcry was loud and forceful. Fans of Batman let Warner Brothers know in no uncertain terms that this was a terrible decision. According to social media analytics firm Fizziology, in the over 96,000 tweets…
Hollywood has some funny ideas about what people want to watch these days. And, by people, I mean me. And by me, I mean a middle-aged (horrible term) woman with a college education. The thing is, I have some buying power. Not a lot, given the economy, a messy divorce and a bunch of rug…
As marketers in companies, we’ve all seen it. We’ve had the joy of non-marketers telling us how to do our jobs. We’ve had the pleasure of people in the least marketing-oriented jobs try to “do marketing”. These Sunday morning marketers tend have the best intentions. They simply want to apply a different kind of creativity and thought process. Unfortunately, they typically…
Check it out: Email Subject Lines, part deux: https://exploreb2b.com/articles/email-subject-line-winners-and-losers
In marketing we tend to throw around the concept of the Brand Promise. In its glory, the Brand Promise is the realization that a company’s desired brand image has been met with its consumers. As we all know, putting out promises is a tricky thing. Is the Brand Promise really a future realization of excellence or achievement? …
Companies spend alot of time focusing on their brand image. And, rightly so. Without a good focus on how the market perceives the organization – and its ability to fulfill the brand promise, things can quickly go astray. There is a fair amount of science behind brand equity and level setting the organization on where…
These days I’m very much in the brand frame of mind. With a long and treasured past in working for smaller companies with limited budgets, brand has been lower on my totem pole of marketing issues. Yes, I was always a brand commando, enforcing brand guidelines with a certain amount of vigor. But, really being…
Nikkers Noodling on Marketing 